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Should Ad Agencies Embrace Audits?

Like gold, advertisers find transparency so valuable because it is so scarce…

Etihad Airways Names Indie Crossmedia as Its Global Media Agency of Record

Etihad Airways has selected independent agency Crossmedia as its global agency of record, effective immediately, after a review.

Crossmedia-Led Twitter Campaign Creates National Buzz for Tillamook Creamery

Crossmedia relied on creativity, speed and the client’s own remarkable cheese…

Mini Consolidates Regional Tier 2 Media With Crossmedia

BMW has expanded its relationship with Crossmedia for its Mini USA brand, with the media agency…

4 Ways Agencies Can Be More Transparent in Their Advertising

It’s been said that sunlight is the best disinfectant, which is true, especially in advertising…

Farasciano Fills New Head Of Growth Slot For Crossmedia

Independent media agency Crossmedia announced today that it has named Michael Farasciano…

Crossmedia Bulks Up In Philadelphia With New Hires, Bigger Offices

Following a recent string of new business wins, Crossmedia has expanded its Philadelphia…

Champion Petfoods Hires 3 New Agencies

Champion Petfoods is expanding its marketing efforts with the appointments of three new agencies…