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Google May Soon Meet Its Newest Rival: Netflix

Head of Media Investment Christine Merrifield-Wehrle weighs in on the prospects of an ad-supported Netflix could mean for the industry.

When Diversity is Already Part of Who You Are

A lot of agencies talk about the importance of diversity but with an executive leadership team comprised of 50% women, over 33% people of color and led by an Asian-American CEO, Crossmedia is one of the few that actually delivers.

Crossmedia Hires Head of Media Investment

Multi-faceted industry veteran Christine Merrifield-Wehrle joins Crossmedia…

Best Places To Work 2022

It's a threepeat! We are beyond excited to have made Ad Age's Best Places to Work list again…

Campaign US reveals Female Frontier Honorees

Congratulations to the one and only Ali Plonchak for her nomination as a Campaign Female Frontier honoree…

Best Places To Work 2021: Crossmedia

From day one, it’s always been about our people. That’s why we’re so excited to kick-off 2021 topping the ranks…

DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

It’s no surprise consumers have been taking a hard look at their expenses amid the pandemic…

Pandemic Pitching: a Gift and a Curse

Crossmedia USA's Managing Partner Ali Plonchak says, the 'new normal' of new biz is far from business as usual…