Christine Swartwout, director of analytics at Crossmedia helps brands like Invesco, Planet Fitness, and American Cancer Society measure their ad campaigns…
X is also promoting various brand safety tools amid rising wartime misinformation on the platform…
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023…
They're rolling out a unique service offering, dubbed JoanxMedia, that's designed to offer clients more options and could inspire how other independent agencies go to market…
The Awards recognize the most progressive and boundary-pushing women in the industry for their hard work and dedication to their craft…
The agency was named the winner in the Online Media: Branding category for Invesco QQQ’s How Not to Suck at Money campaign…
The independent agency, based in the US, UK and Germany, won a shootout for the media business of the leading…
A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus…
