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And We’re #XMPROUD of It

GNC Replaces Carmichael Lynch With 3 Shops

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record…

White Castle Names Resource/Ammirati as Its New Agency

Ammirati has won the White Castle account following a competitive pitch…

XM Thought Leadership: Programmatic Transparency

Last week, The IAB launched a programmatic transparency calculator…

Media All-Star In The Haus

These All-Stars have bent technology to their will and devised unique strategies…

Real-Time With Crossmedia’s Albrecht On Transparency

Programmatic has caught hold around the globe, which is why I'm always eager to hear new perspectives from people stationed in other countries.

Super Bowl XLVIII Advertising Effectiveness Analysis

Super Bowl advertising needs a few stars to align in order to demonstrate effectiveness against key health measures.

Adweek: This Agency Blends Art and Science for Clients

Creativity and analytics can be like oil and water, but Crossmedia blends them into an attractive offering…

Beyond the Device

If you're reading any agency blog, you’re probably running into a whole mess of articles about…