Edible CMO Kevin Keith talks reintegrating brand and performance strategies…
Effie United States has announced the marketing leaders who will serve on the Grand Jury for the 2024 Effie Awards US competition and select the most effective marketing effort of the year as recipient of the the Grand Effie for 'best in show.'…
ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele…
Principal-based buying, when agencies buy and resell media, raises conflict and transparency issues…
Vertiqal Studios, a pioneer in digital video content creation and distribution, is thrilled to announce the appointment of Ali Plonchak to its Board of Directors effective immediately…
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals…
Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press…
The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm…
